Let me introduce you to the Hide Protected Content feature in OptimiPress…
Did you know that you can hide your protected content with OptimizePress?
What I mean by this is not simply to place it behind a protected membership level, where users can actually see links to your protected content.
It goes beyond that!
When I say “hide” your protected content, I literally mean to make it disappear from sight from those who don’t have the right to access it, even if it’s actually there on your pages!!
Interesting feature, right?
Want to hear more about this Hide Protected Content feature???
Thought so. Read on!!
The Hide Protected Content Feature In Action
Wendy is a tutor who offers online math, physics and chemistry tutorials to her students. She’s created a membership site for her students to use, that houses a series of video tutorials, downloadable worksheets, and other miscellaneous resources.
Her membership site contains 2 main sections; high school level tutoring and undergraduate level tutoring, with 3 sub-sections for each main section; math, physics, and chemistry.
She wants to keep her two main sections separate and private from non-members but doesn’t want to have too many pages on her site, so she’s created only 1 welcome page with access to both the high school tutoring section and the undergraduate tutoring section. As an administrator of her site, when previewing this page, she sees both sections, but she wants “logged in” members to only see the section they have permission to access.
But as it is, when her undergraduate tutoring students log into the site, they can see the links to her high school tutoring section, and her high school tutoring student can see all the links to her undergraduate tutoring section.
And the same problem applies to her sub-sections. If Peter only has access to the undergraduate math tutoring, she doesn’t want him to be bothered with all the other links to her physics and chemistry sub-sections.
So Wendy does some digging and discovers the Hide Protected Content feature in OptimizeMember. She decides to turn it on.
Without changing anything on her site, she’s now created somewhat of a personalized user experience (to the user’s membership level) .
Now, when Peter logs into her site, he will only see what pertains to his level of membership, which is only the undergraduate math tutoring. He will not see links to the chemistry section, or the physics section, he won’t even see links to the high school tutoring section. All he will see are links to the content he’s purchased access to.
Therefore, the Hide Protected Content feature not only bulks up the security around your restricted content, it also enhances the user experience.
Why You May Want To Use The Hide Protected Content Feature
Depending on how you’ve setup your membership site or online course site, you may find that having too many links (to your various content) might be distracting to your users, or make your site feel cluttered.
A good way to clean that up without really having to change anything is to use this feature. However, this wouldn’t make any difference if your site only offered one level of membership but for a site that offers more than 2-3 levels of membership access, this could really help keep things clean and simple on the front end.
So from this perspective, this feature not only increases the security around restricted content, it helps keep your users focused on what is important for them.
User experience matters, and this is something that you should always keep in mind!
Why You May Be Losing By Using The Hide Protected Content Feature
Your sales page doesn’t need to be the only place for your to advertise your products, nor does your thank you page have to be the only place for you to upsell to current members.
Keeping your restricted content a secret could be costing you potential income. Allowing your content to be viewable on your public and private pages is an amazing way for you to upsell to your current members without really having to do much at all.
Remember Wendy the tutor? By keeping her links viewable to non-members, she could easily be up-selling her undergraduate tutoring services to her high school tutoring students who are in their senior year of study. By putting that information in front of them, Wendy would be reminding them (every time they log into her site) that they can continue with her services after high school.
And the same is true of her current undergraduate tutoring students. If she keeps reminding them of all 3 topics she can help them with, they may reach out for help in those other subject areas in the following semester or year(s).
The point I am making here is to let them see what they are missing out on. You want to tease them with this inaccessible content and make it a constant reminder that it is available to them with just a few clicks – you never know what might happen.
So let’s have a look at how you can use (or not) this simple feature.
Learn How to Use The Hide Protected Feature In OptimizePress
All you have to do to switch this feature on is to go to OptimizeMember > General Options > Define Membership Levels and Packages. Scroll to the bottom of this section and there you will see Hide Links?
Simply add a checkmark in the box to hide links to protected content for non-members, and remember to update and/or save.
And that is how it’s done folks!
Make sure to let me know in the comment box if this information was useful to you and if it is something you intend to implement. I love reading your feedback and answering your questions so do not hold back!
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Happy Course Building